We all have those dream clients or people we look up to in our wider digital circle, people who we would love to collaborate with in some capacity but yet we just don’t see it as a possibility given that ‘we’re not on their level yet’. Well, I’m gonna let you in on a little secret, these people are just like you or I… Sure, they may have a hundred thousand more followers, or have just written that bestseller etc etc. Whatever it is, bar the occasional a**hole, regardless of how many followers someone has – they’re still just human and thrive off the same interactions we do. I can also guarantee that they have gotten where they are today, in part, due to some well timed collaborations.
Now, perhaps before you start aiming to work with these people, you should take a good hard look at your own content and online presence. What value could you potentially offer your future collaborators or clients? How would you be a great fit for them? Perhaps looking at yourself in this way, you might realise that you’re not reaching your full potential, whether it’s lack of time, lack of effort – whatever.
Well, if you truly believe that you have the potential inside of you (I think we both know that you do!), then…
Clean up your act, have a look at your brand, start to be consistently consistent. Take time over your content (but not too much time), make sure it’s work that you can be proud of. You can bet your ass that 9 times out of 10 the people you look up to and admire are definitely not half-assing things. They’re up early and they work long hours to make sure they can excel in their chosen career. Sure it might look like a glamorous, carefree life that your favourite style blogger is living but what you’re not seeing is the sheer amount of work and dedication put into that carefree, yet polished life.
Once you have invested in yourself and your side hustle a little more and you’re feeling confident that you’re putting out a positive and honest representation of yourself to the world, now is the time to reach out and collaborate.
A neat little trick that helps to bridge the gab between you and ‘them’ is to first make a list or even a spreadsheet (I know, bear with me here…). In one column write down the names and details of all of your dream clients / brands / collaborators etc then create a whole bunch of blank columns next to them, titled 1, 2, 3 and so on and so forth. Each time you reach out to them, you get to put a tick in the box. it could be a simple introductory email – who you are, what you do and how you might be able to work together. It could just be an email where you let them know what an awesome job you think they’re doing, it could be praise for something specific they have worked on that you think is particularly groundbreaking. It could even be contact in a super small way – a like or comment on social media for example. Every now and then check back on your spreadsheet and make sure you’re reaching out to those that you want to work with.
This isn’t to say that once you’ve reached out ten times and ticked ten boxes then they will be guaranteed to come knocking at your door, it’s just a way of holding yourself accountable and actually focusing on the people or brands that you want to be focusing on. You might not feel like you need a list but I know for some it will be helpful. I also believe that there is some magic in writing down what it is you want to achieve, even better when you look at it regularly.
So, what are you waiting for? Get thinking about who it is that you really want to work or collaborate with and then get out there and make it happen!
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