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BRANDING, NOT JUST FOR CATTLE

Branding for Beginners

BRANDING FOR BEGINNERS Branding. No longer confined to the realms of logo and packaging (and cattle) but also now to concepts, ideas, and even individuals. Back in the day branding was used to mark ownership of something or to show allegiance with a certain gang or tribe. Nowadays the term ‘brand’ is much more rooted in presenting the overall ‘vibe’ of a person or business, a way of distinguishing one vendor from another. It’s also not just about a logo and colour scheme, although those are important (and fun) factors in branding. It’s about defining and sharing a unique set…

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HOME RENOVATION | THE BEFORE

house renovation

We’re slowly, slowly making renovation progress with our little country hideaway… When I say slow process though, I mean slow process. We’ve ripped out everything that we can possibly rip out – without giving Dan a heart attack over the loss of structural walls and whatnot. The whole place has been rewired, the roofers have literally just arrived on site to patch a few things up before winter hits (yep, I went there… Winter is well and truly on its way!) and my lovely bro is on his way round to make us some fitted cupboards. Our bathrooms should go…

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SELF CARE FOR FEMALE FOUNDERS

Self care for female founders

I’m writing this post at a point in my life where self care kind of feels like an afterthought. After being hit with a bit of an emotional sledgehammer last week whilst simultaneously trying to launch Get To KNOW, plan our launch event, freelancing to pay the bills AND renovating a house… Self care has almost taken a backseat, right when I need it the most. I say almost because I have started a little daily yoga / meditation thing, which I’m pretty pleased with myself about. Totally different from the way I would usually practice yoga, these are short…

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WHY YOU SHOULD BE FAILING FAST AND FAILING FORWARD

failing fast and failing forward

I am yet to read the classic book ‘Failing Forward by John Maxwell’ but I’m not totally new to the principle. We all fail at one time or another, sometimes rather spectacularly. Sometimes we bounce back, undeterred from reaching our goals, other times we sink into the deep hole of failure. We go round and round thinking about why it happened and lamenting the fact that it happened at all. Rather than understanding that we have simply failed at one specific thing – due to one specific approach, we instead look at ourselves and our lives overall, as one big…

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