1. IronTarsh says:

    Wow big thoughts here and so true in so many ways.

    Made me question my own journey but I realised I’m just being me the whole time when I write and take pictures.

    What you write though is so true.

    Great blog Hayley.

    • Break The Loop says:

      Thanks so much for the read and comment love, that’s exactly what Bang’s post made me do, I kind of instantly thought ‘hey, that’s not me!’ but then I thought, ‘oh god, I wonder how I’m being perceived?’ Anyway lovely, you’re definitely the real deal so no worries there! 😉 xx

  2. Natasha says:

    Hell yea!! Great post, well written, right on the point, thanks for bringing it forward, brands should be building communities not only by numbers but the right representation, the change will evolve!

    • Break The Loop says:

      I think / hope so! With you at the helm of the hottest new digital agency in London, how can we fail?! 😉 xx

  3. Wow! Hayley you have made this so clear and in such an honest way.
    I have enjoyed reading such words! I wish we had more people like you, writing some real content and not just stuff behind the lends.
    I do hope lots of other people feel inspired after reading such great post!

    • Break The Loop says:

      Ah thank you so much for saying so! I really, really appreciate the support! It took me a while to get it all out and I’m sat here now thinking of all the things I want to add! Haha! I’m not perfect but I figure I can’t talk about having integrity if I’m too scared to talk openly about things! xx

  4. Georgina says:

    Such a great post Hayley, and I agree wholeheartedly. I’m guilty of accepting projects that perhaps aren’t as true to my blog identity as I’d like, purely because I get excited about opportunities and haven’t had the best vision of what I want my blog to get across. I’m learning now though, 4 years in (it’s been a slow process for me haha!) and this post has reminded me to stay true to what I believe in. Every now and then I just need that gentle reminder that it’s not always about the stats. Thanks for sharing this.

    • Break The Loop says:

      Aren’t we all! I’ve kept the blog very free of things but I was using an app called Takumi (for instagram marketing) quite a bit last year and as much as they’re a nice bunch that run it, I got rid earlier this year because it all just started to feel a bit icky… It’s a really tricky balance especially when you earn a living through things that are linked to social media and blogging – the digital world really, you have to treat it like a business but still be real and sometimes those two things just don’t mesh very well! Lol! Thanks for reading lovely and for commenting, I was definitely nervous to post this! xx

  5. Phoebe says:

    Great post Hayley. So many things I’ve thought but never knew how to put it into words. Hopefully brands will hopefully take a few pointers out of this and choose influencers that a) suit their brand values and b) have followers that are their target market. I started my blog because I was passionate about sharing my knowledge for wellness and my passion for travel. You won’t see me endorsing anything that I don’t believe in or wouldnt pay for myself.

    Keep up the honest writing – it’s refreshing!

    • Break The Loop says:

      And that is why you’re a class act, darling! Thanks for the support as always and I’m looking forward to seeing you later! xx

  6. Glad that even though Im beat from WTM, I read this…GREAT POST babe, I had the same thoughts and feelings… Obviously wether realizing this or not we’ve all been guilty of some of these things at one point or another accidentally but its the constant that is way too much…. I’ve been asking b4 posting lately “does this post – inspire, console, praise or motivate. It really helps me to create content that speaks more to an idea that to a selfie of me or my feet. lol Love the way you write and you should be doing way more of these editorials …xo Never let your voice be muffled – you are a beacon of truth and light and shall be heard always…x

    • Break The Loop says:

      How was your trip / race? Cold?! 😉 Thanks so much for reading lovely, completely agree but I think if it’s all coming from the right place not every single picture necessarily needs a ‘message’ but it’s definitely time to start being more considered about what we buy into and what we (rightly see) as fluff! Too much stress / time needed to write these kinds of things all the time (ha) but I will definitely try to be a bit more vocal about certain things that I feel strongly about. xx

  7. AJ Odudu says:

    Yes! Thank you for expressing your opinions so clearly- this is exactly how we all learn and grow wiser. Bravo!

    • Break The Loop says:

      Girl, thanks so much for the support, I really appreciate it! It took me forever to make my thoughts appear clearly (Dan helped! Ha!) xx

  8. James Poole says:

    The age of the influencer is still in it’s infancy and budget allocation [by brands] to this sector is still small. I think as it develops brands will become more discerning in the way they engage with the people they employ to represent them. I believe that the current trend towards using those with the biggest reach will change. After all if reach is really what brands want it would be easier and more effective to buy this through [insert social channel here] – and I’m sure we all know a few people who have obviously bought likes or followers. I think brands will increasing look to genuine influencers who have integrity in what they do and actually walk the talk.

    The challenge of course is how to identify the genuine from the false and that is where people like Freestak and it’s influencer platform is really making headway. While improved metrics and better understanding from brands should see things develop in due course, we need to stand tall and call out those who are claiming to be something they aren’t. For those of us who are trying to eek out a living from by actually DOING something we are passionate about these ‘pretenders to the crown’ are devaluing every hard work out, long run or epic challenge we do.

    • Break The Loop says:

      *drops the mic* Really, really well said!! I think over time it will become more obvious and I totally think that already brands are becoming wise to it, or, they have always been wise to it but are now less inclined to put up with the crap.. either way, it’s good news!

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