June 26, 2017 8:54 am
It’s a Studio Break The Loop Adidas UltraBOOST X takeover.
It’s great when our worlds of music and content creation collide and allow us to work simultaneously on super cool projects with brands we love. Though we work in the same space most days, this type of synergistic creativity doesn’t happen as often as we’d like… at least not yet. The past few weeks have seen us both collaborate with one of my favourite brands, with the focus being one of my favourite shoes, the Adidas UltraBOOST X.
Dan was approached to come up with a musical concept around the global Ad, being shot in Gran Canaria at the time. All whilst I was here in the slightly less sunny London working with the badass UK team and with James Carnegie behind the lens, creating a social campaign to support the Ad. We ran around London from 9am till 5pm with the team capturing content like a well oiled machine.
Dan’s initial response after looking at the treatment was to create something tribal and beat driven, with heavy bass and references to moombahton plus other styles of Brazilian street music.
The full track (linked below via Soundcloud) is now right at home in my running playlist, grab your trainers (Adidas UltraBOOST X of course!) grab your headphones, turn it up loud and run your City…
[soundcloud url=”https://api.soundcloud.com/tracks/330140123″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]
Dan worked closely with the creative team at Adidas and the track above was then reworked and translated into the finished version, see below…
It was so much fun to work with the team at Adidas on this project and we’re pretty happy with the finished result! You can see more of Dan’s work here.
Let us know what you think in the comments below…