Yep, even if you’re already the Queen of social media, raking in that cash with loads of happy customers! You might think that seeing as your business is already thriving, what’s the point in having a website? I hear you but trust me, an amazing website will uplevel your business, no question about it. If I’m honest, I think that everyone should have a website, no matter what your business or profession and so here’s 5 reasons why you need a website right now, like yesterday…
This one is kind of a biggie, guys… I’ll bet that when you’re searching for a specific product or service online, the first thing you do is Google a few specific keywords or phrases. Every single day thousands of people sit in front of their screens and search for the right person to spend their hard-earned cash with, they’re looking for exactly what you’re selling! Great, right? Well, if you haven’t got a website then thank you for playing but you won’t be popping up in that list of relevant people. Which, to put it bluntly, means thousands of wasted opportunities to put yourself right smack bang in front of potential clients.
You need a website and you need at least a bit of knowledge around SEO (or, you need to hire someone that does!).
It’s true, there’s just something about a carefully designed and curated website lending gravitas as opposed to your standard social media accounts. I mean, anyone can post anything online and whilst the same is obviously true for websites, you’re more easily able to sift through what is legit and what is… not. A website also has the added advantage of being super focused in on your business and what you can offer people. Put simply, it reduces any confusion about what they can expect from you making them much more likely to buy your products and book your services.
Also, pssst! One more thing… That added credibility we’ve just been talking about? It means that you can charge more for your services! A website, done well, will literally pay for itself.
You’re not likely to be online 24 hours a day, taking orders, answering emails and requests etc… However your website can do all of that for you though, and then some! I don’t know about you but I love a bit of late night shopping and if I was confined to only purchasing things during business hours, there’s a good chance I’d either get distracted or just buy it elsewhere! A website means that you can serve your dream clients and customers all day and all night.
You know as a consumer when you’re browsing around and you sort of know what you want but you’re also looking for a bit of guidance, a steer in the right direction? Well, a good website will not only showcase the products or offerings in question in the best way possible, it will also answer any questions people might have, without you having to write a single email. FAQ’s, great product descriptions, client testimonials are all brilliant ways of reassuring people that you’re the person or business that they should invest in.
This is huge – if you haven’t already realised, we don’t own our social media accounts!! Meaning, they can be taken away from is an instant – remember MySpace?! Just imagine if that was the only place that your customers could find you?! And then one day it was gone – poof! Business over, just like that. Your website and mailing list are yours to keep so even if right now you can’t afford to build something fancy, with all the bells and whistles, start with something simple and to the point. There are so many inexpensive options out there and whilst I would always recommend something custom that totally embodies your brand and ethos and that really speaks to your dream client.
Good enough in the beginning, really is good enough.
If you were on the fence about whether or not to have a website I hope that this post has been a nudge in the right direction! If you have any more questions about how to make your site the best it can possibly be or even just how the heck to get started, feel free to drop me a line on firstname.lastname@example.org and I’d be happy to help in any way I can!
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